Organic Family Products Leverages The Power Of Pinterest For Customer Engagement
Austin, Texas — Meeting the challenge of ongoing customer engagement head on, a small business in the organic foodie niche has launched their Pinterest for Business presence to direct customers to additional uses for it’s retail products.
Social media director, Stacy Sass, of Austin, TX-based Organic Family Products, explains the strategy. “When we launched our flagship product, the O-So Better Organic Cotton Almond MIlk Bag, we knew we wanted to encourage customer use of it for more than just a nut milk bag. It is also a food strainer and cold brew coffee maker, amongst other things but the point of purchase is too short of an engagement to get that much information across.”
According to a 2014 survey by Forbes Insights, most business executive say keeping customers for life is a priority but 49% don’t believe their current marketing technology is supporting that goal.
“Launching into Pinterest seemed to fit what we were going for and the demographics of our customers,” said Sass.
Since it’s launch in August, Organic Family Products has created over a dozen Pinterest boards with nearly 200 pins in categories directly related to their products, including nut milk recipes, to seasonal vegetable charts and information.
Company founder, Sheila Springer, expounded, “We want to support and promote not just ‘organic’ but ‘local’ too so we have several boards devoted to sourcing your area farmers’ markets and using those fresh finds to the fullest and most delicious effect.”
According to Pinterest for Business’ marketing page, “Millions of people use Pinterest to plan their futures, from where to go on vacation to what to make for dinner tonight.” Organic Family Products will be there to help them do just that.
